Privacy policy

Effective Date: 1 June 2026

At Cheapest Carpets, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share and protect information when you visit our website, browse our products, contact us or place an order.

Our current product collections include:

  • Royal Heritage Collection
  • Golden Flow Collection
  • Geometric Luxe Collection
  • Modern Texture Collection

By accessing or using our website, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

When you visit our website, certain information may be collected automatically about your device and how you interact with our website.

This may include:

  • IP address
  • Browser type
  • Device type
  • Time zone
  • Device identifiers
  • Cookies stored on your device
  • Pages, products and collections viewed
  • Referring websites or sources
  • Website interactions
  • Browsing and navigation activity

We may collect this information using technologies such as:

  • Cookies
  • Log files
  • Web beacons
  • Tags
  • Pixels
  • Similar tracking technologies

When you place or attempt to place an order, contact us or otherwise interact with our store, we may collect information including:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Order details
  • Payment and transaction information
  • Customer service communications

Payment information may be processed securely by third-party payment providers available through our website. We do not necessarily store complete payment card information ourselves.

In this Privacy Policy, this information may collectively be referred to as Personal Information or Personal Data.

2. How We Use Your Personal Information

We may use Personal Information to:

  • Process and fulfil customer orders
  • Arrange shipping and delivery
  • Send order confirmations and updates
  • Process payments and transactions
  • Respond to customer enquiries
  • Provide customer support
  • Process returns and refunds
  • Handle order-related issues
  • Detect and prevent fraud or suspicious activity
  • Maintain website and account security
  • Improve our website and services
  • Improve our product offering and customer experience
  • Analyse website usage and performance
  • Maintain transaction, accounting and business records
  • Comply with legal and regulatory obligations
  • Send marketing communications where legally permitted and consistent with your preferences

We may also use website activity information to understand how visitors interact with our collections, including the Royal Heritage Collection, Golden Flow Collection, Geometric Luxe Collection and Modern Texture Collection.

3. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, improve performance and understand how visitors use our website.

Cookies may include:

  • Essential cookies
  • Functional cookies
  • Analytics cookies
  • Advertising or marketing cookies

Where required by applicable law, we will request consent before placing or using non-essential cookies.

You may be able to manage or disable cookies through your browser settings or through any cookie preference tools provided on our website.

Please note that disabling certain cookies may affect some website features or functionality.

4. How We Share Personal Information

We may share Personal Information with trusted service providers that help us operate our business and provide services to customers.

These may include:

  • Ecommerce platform providers
  • Website hosting providers
  • Payment processors
  • Shipping and delivery providers
  • Order fulfilment providers
  • Customer support providers
  • Analytics providers
  • Marketing and advertising providers
  • Fraud prevention and security providers
  • Professional advisers where reasonably necessary

These service providers may process Personal Information only as necessary to perform their services or as otherwise permitted by applicable law.

We may also disclose Personal Information where reasonably necessary to:

  • Comply with applicable laws and regulations
  • Respond to lawful requests from courts, regulators or public authorities
  • Protect our legal rights or property
  • Enforce our agreements or policies
  • Investigate suspected fraud or unlawful activity
  • Protect our customers, business or others from security threats

5. Legal Basis for Processing

Where applicable under UK data protection law, we may process Personal Information on one or more lawful bases, including:

  • Contract: Where processing is necessary to process, fulfil or manage your order.
  • Legal Obligation: Where processing is required to comply with applicable law.
  • Legitimate Interests: Where processing is reasonably necessary for our business operations and those interests do not override your rights and freedoms.
  • Consent: Where you have provided consent and consent is required.
  • Legal Claims: Where processing is reasonably necessary to establish, exercise or defend legal rights.

Where processing is based on consent, you may withdraw your consent at any time, subject to applicable legal requirements.

6. Your Data Protection Rights

Depending on applicable law and your circumstances, you may have rights relating to your Personal Information.

These may include the right to:

  • Request access to Personal Information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of Personal Information in certain circumstances
  • Request restriction of certain processing activities
  • Object to certain processing
  • Request portability of certain Personal Information
  • Withdraw consent where processing is based on consent
  • Raise concerns regarding the way your Personal Information is handled

Some rights may be subject to legal limitations or exceptions.

To exercise any applicable privacy rights, please contact us using the information provided at the end of this policy.

7. UK Data Protection

As a UK-based business, we aim to process Personal Information in accordance with applicable UK data protection requirements.

We seek to ensure that Personal Information is handled:

  • Lawfully
  • Fairly
  • Transparently
  • For appropriate and specified purposes
  • In a manner that is reasonably secure

We also seek to collect only the Personal Information reasonably necessary for our business and legal purposes.

8. Marketing Communications

Where permitted by applicable law, we may send marketing communications relating to our:

  • Products
  • Rug collections
  • Store updates
  • Promotions
  • Special offers

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional communications relating to orders, returns, refunds or customer service matters.

9. International Data Transfers

Some service providers we use may process Personal Information outside the United Kingdom.

Where Personal Information is transferred internationally, we aim to use appropriate safeguards where required under applicable data protection law.

10. Data Retention

We retain Personal Information only for as long as reasonably necessary for the purpose for which it was collected and for any applicable legal, accounting or business requirements.

This may include retaining information for:

  • Order processing and fulfilment
  • Customer support
  • Returns and refunds
  • Transaction records
  • Accounting obligations
  • Fraud prevention
  • Dispute resolution
  • Legal and regulatory compliance
  • Protection of our legal rights

Retention periods may vary depending on the type of information and applicable legal requirements.

When Personal Information is no longer reasonably required, we may securely delete or anonymise it where appropriate.

11. Data Security

We use reasonable administrative, organisational and technical measures designed to protect Personal Information from:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Customers should also take reasonable steps to protect their account credentials and personal information when using online services.

12. Children and Minors

Our website and services are intended for individuals who are legally able to make purchases.

We do not knowingly collect Personal Information from children for the purpose of allowing them to make purchases through our website.

If you believe that Personal Information relating to a child has been provided to us inappropriately, please contact us so that we can review the matter and take appropriate action.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices, content, security or policies of third-party websites or services.

We recommend reviewing the applicable privacy policy before providing Personal Information to any third-party service.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business operations
  • Website functionality
  • Service providers
  • Products or collections
  • Legal or regulatory requirements
  • Privacy and security practices

Where appropriate, the updated effective date will be displayed at the top of this page.

We encourage customers to review this Privacy Policy periodically.

15. Contact Information

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have concerns about how your Personal Information is handled, please contact us:

Business Name: Cheapest Carpets
Business Email: support@cheapestcarpet.com
Business Phone: +44 1744 25101
Business Address: 26 Oxford St, Saint Helens, WA10 2DL, United Kingdom